Lake District Motorcycle Tours respects your right to privacy and complies with the Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
We are committed to protecting any personal data that we collect. The purpose of this Privacy Policy is to explain what personal information we collect, how and when we might use or share it, and how you can correct any inaccuracies.
By using our services, you agree to the collection and use of information in accordance with this policy.
1. Definitions
In this Privacy Policy, “we”, “us”, and “our”, and refer to Lake District Motorcycle Tours.
“You”, “your”, “customer” or “client” refers to users of our services or visitors to our website.
2. Who We Are
Lake District Motorcycle Tours provides guided motorcycle tours in Lake District, Cumbria, UK. We are dedicated to offering an enjoyable and safe experience for all motorcycling enthusiasts.
Data Controller:
Lake District Motorcycle Tours is the Data Controller for all the personal data that you submit.
Contact:
Email: info@lakedistrictmotorcycletours.co.uk
Phone: +44 7775 570104
WhatsApp: 447775570104
3. Types of Information Collected
Personal Data
This may include your name, address, email address, telephone number, emergency contact information, and any specific information relevant to tour participation. We collect this information voluntarily when you book or enquire about our services.
When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need. We record your request and our reply in order to increase the efficiency of our business.
Non-Personal Data
We may collect anonymous data such as browser type, device information, IP addresses (anonymised), and other statistics that help us improve our website and services.
Social Media
If you contact us via social media, whether a public or private message, any personal information you provide through these social media platforms, such as Facebook and Twitter, are governed by the privacy policy of the company providing the platform
4. How We Use Your Information
We collect and process personal data to provide you with a safe, efficient, and enjoyable experience with Lake District Motorcycle Tours. Your information may be used for the following purposes:
Booking and Tour Management
To process enquiries, reservations, and payments for guided tours.
To issue booking confirmations, receipts, itineraries, and important pre-tour details.
To manage changes, cancellations, or updates to your booking.
To keep internal records of your participation for scheduling, logistics, and insurance purposes.
Customer Support and Communication
To respond to your enquiries via email, telephone, or social media.
To follow up on previous interactions to ensure customer satisfaction.
To contact you with critical information before or during your tour (e.g. weather changes, meeting times).
Safety and Emergency Planning
To assess your rider experience or health requirements to ensure tour safety.
To maintain emergency contact information for use in case of an incident.
To comply with any obligations to inform emergency services or insurers during an emergency.
Marketing and Promotions
To send you occasional updates, promotional offers, tour announcements, or feedback requests, only if you have given us your explicit consent.
You can opt out of marketing communications at any time by contacting us or using the unsubscribe link in emails.
Photography and Media
- During tours, we may take photographs and/or video recordings that may include you. These may be used for promotional purposes, such as on our website, social media channels, printed materials, or other marketing platforms.
- We will only use images in which you are clearly identifiable if we have obtained your consent, which will be requested at the time of booking or before the start of the tour.
- You can withdraw this consent at any time by contacting us.
Business Operations and Website Improvement
To analyse website usage trends and user interactions to improve our digital experience.
To monitor traffic sources, popular pages, and website performance through analytics tools.
To personalise your user experience and recommend relevant services.
Legal Bases for Processing (under GDPR)
We process your data under the following lawful bases:
Consent – When you voluntarily provide your information for newsletter signups or marketing communications, we rely on your consent. You have the right to withdraw this consent at any time.
Contractual Necessity – Most of the data processing we do (e.g. bookings, communication, issuing invoices, or organising your tour) is necessary to fulfil the contract between us and you.
Legal Obligation – We may be required to retain or disclose personal data for tax, insurance, or safety-related legislation.
Legitimate Interest – We process some information to operate our business efficiently, enhance our services, and maintain a high standard of customer care – always ensuring it does not override your privacy rights.
5. Data Storage and Security
Storage
Your data is stored securely on local devices and in GDPR-compliant cloud platforms. Email and web form data may also be stored on secure UK-based servers.
Security Measures
We use industry-standard encryption, firewalls, SSL technology, and access controls to protect your data.
Cross-Border Transfers
If we use third-party service providers outside the UK/EEA, we ensure appropriate safeguards such as standard contractual clauses are in place.
Retention
We retain data for the necessary duration to provide our services, comply with tax or legal requirements (typically 6 years), or as otherwise explained.
6. Third-Party Disclosure
We only share your personal information with third parties when necessary and as outlined below:
Service Providers
We may share your data with third-party service providers who support us in delivering our services — for example, payment processors, booking systems, email service providers, or tour support providers. These third parties only receive the information necessary to perform their functions and are not permitted to use it for any other purpose.
Emergency Services
If you are involved in an incident during one of our tours and it is necessary to share information (such as your medical details or emergency contact) with emergency responders, we will do so strictly for your safety and in accordance with data protection laws.
Insurance Partners
If you are taking part in a tour that includes or requires insurance coverage, we may need to share your details with our insurance partners to facilitate coverage or in the event of a claim.
Sale or Transfer of Business
In the event of a sale, merger, or reorganisation of Lake District Motorcycle Tours, your data may be transferred to the new entity, provided it is used only for the purposes for which it was originally collected.
Legal and Compliance Reasons
We may access, preserve, or share your personal information when required to:
Comply with a legal obligation, such as responding to lawful requests from public authorities
Enforce our Terms and Conditions or investigate violations
Prevent fraud, abuse, or security issues
Protect the rights, property, or safety of Lake District Motorcycle Tours, our customers, or others
Any such disclosures are made in line with our legal obligations and always with respect for your rights and privacy.
We do not sell your data to third parties.
7. Cookies
Cookies are small files stored on your device (computer, tablet, or mobile phone) when you visit our website. They are used to enhance your browsing experience by remembering your preferences, providing personalised content, and enabling certain functionalities.
What cookies are used on this Website?
The cookies we use on this website are broadly grouped into the following categories:
- Essential – Some of the cookies on our website are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie used to enable you to log into your account on the website or which allows communication between your browser and the website. You may not be able to use our website without these cookies.
- Analytics – We use analytics cookies to helps us understand how users engage with our website. An example is counting the number of different people coming to our website or using a particular feature, rather than the total number of times the site or feature is used. Without this cookie, if you visited the website once each week for three weeks we would count you as three separate users. We would find it difficult to analyse how well our website was performing and improve it without these cookies.
- User Cookies – We use cookies to improve your experience by remembering your preferences so we know how you like to use our website. Examples of this would be remembering you so that you are served with the same content or to remember you when you come back to the site.
Controlling and Opting Out of Cookies
Your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them. For more information about these controls and to exercise your cookie preferences, visit your browser or device’s help material. If you choose to reject cookies, as noted above, you may not be able to use certain features of our websites and services.
8. Your Rights
Under the GDPR, you have several rights concerning your personal data:
- Right to Access: You can request access to the personal data we hold about you.
- Right to Rectification: You have the right to request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data under certain conditions.
- Right to Restriction: You can request restriction of processing under certain circumstances.
- Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your data based on legitimate interests or direct marketing.
- Right to Complain: You can lodge a complaint with the ICO (ico.org.uk)
Requests can be submitted by contacting us using the details above.
9. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website. If substantial changes are made, we may notify you directly.
